At Barco, we believe truly great engineering starts with a clear vision – a vision of a better, smarter, healthier world. This is reflected in our purpose, “Visioneering a bright tomorrow.” Visioneering, a fusion of ‘vision’ and ‘engineering,’ refers to our engineering roots and expertise in visualization. It also reflects how we innovate: always looking for the better way. ‘A bright tomorrow’ refers to our markets, teams, and communities.
In our ‘Predictions by a visioneer’ roundtable sessions we talk with different Barco visioneers about how we’re working towards that bright tomorrow.
How digital transformation shapes a bright tomorrow
In our ‘Predictions by a visioneer’ roundtable sessions we talk with different Barco visioneers about how we’re working towards that bright tomorrow. In this video, Philippe Verlinde, Chief Digital and Transformation Officer, and Sales Processes and Tools Manager, Annelies Traen discuss the essence of digital transformation, emphasizing its pivotal role at Barco in enhancing internal efficiencies and elevating customer experiences. Topics include customer self-service, proactive engagement, and practical examples, offering a comprehensive view of Barco’s journey towards digital transformation.